Wednesday, February 25, 2009

research of my logo

for the first assignment , i need to redesign a logo. only adobe illustrator can be used. in this assignment , i need to localised an international logo. there are several logos for me to choose.


finally, i have decided to choose the logo of the largest coffehouse company in the world which is called 'starbucks'



The Great Starbucks

Starbucks Corporation is an international coffee and coffeehouse chain Seattle Washington , USA. Starbucks is the largest coffeehouse company in the world. Starbucks sells drip brewed coffee , espresso-based hot drinks, other hot and cold drinks, snacks, and items such as mugs and coffee beans. Through the Starbucks Entertainment division and Hear Music brand, the company also markets books, music, and film. Many of the company's products are seasonal or specific to the locality of the store. Starbucks-brand ice cream and coffee are also sold at grocery stores. based in with 16,120 stores in 44 countries.

From Starbucks' founding in Seattle as a local coffee roaster and retailer, the company has expanded rapidly. In the 1990s, Starbucks was opening a new store every workday, a pace that continued into the 2000s. Domestic growth has since slowed, although the company continues to expand in foreign markets and will open a net of 900 new stores outside of the U.S. in 2009 The first location outside of the United States and Canada was established in 1990s, and they now constitute almost one third of Starbucks' stores.

By late March 2008, Starbucks had more than 16,226 stores worldwide, including 11,434 stores located in the United States. On July 1, 2008, the company announced it was closing 600 under-performing company-owned stores and cutting U.S. expansion plans amid growing economic uncertainty.On July 29, 2008, Starbucks also cut almost 1,000 non-retail jobs as part of its bid to re-energize the brand and boost its profit. Of the new cuts, 550 of the positions are layoffs and the rest are unfilled jobs. These closings and layoffs have effectively ended the company’s period of growth and expansion that began in the mid-1990s.

On January 28, 2009, Starbucks announced the closure of an additional 300 under-performing stores, and the elimination of 7,000 positions. CEO Howard Schultz also announced that he had received board approval to reduce his salary to $10,000 per year.

Thursday, February 19, 2009

say holla !

hey everyone !

I'm syaheera. Can call me yaya. I am a student from Multimedia University,Cyberjaya.i'm taking foundation in creative multimedia. this is the blog i use for computer graphic 1 class. i will update all the progress and the steps taken in completing this assignment.